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Raised rates by 60% — and didn't lose a single client
Client
Claire Fontaine
Service
Brand Identity & Positioning
Industry
Interior Design
Duration
10 weeks
PROBLEM
The situation
Claire had been running her interior design studio for seven years. Her work was exceptional — photographed, published, and recommended by every client she'd ever had. And yet she was charging less than designers with a fraction of her experience and half her talent.
She knew it. She just couldn't change it.
Every time she sat down to write a proposal, she'd second-guess the number. She'd think about the client's reaction. She'd soften it. Then soften it again. By the time the proposal went out, it bore no resemblance to what she'd originally intended to charge — or what the work actually deserved.
Claire came to Caoch not because her business was struggling, but because she was tired of funding someone else's vision of what her work was worth.
PROCESS
What we worked on
Sophia's first question to Claire was simple: What would you charge if you weren't afraid?
The number Claire gave was 60% higher than what she'd been charging. The work that followed was both strategic and deeply personal:
Confidence in positioning — building a clear articulation of Claire's specific design philosophy and the premium clients she was built to serve
Proposal language — rewriting how Claire presented her rates so pricing felt like a natural extension of value, not a request for permission
Client qualification — identifying and filtering for clients who already understood the value of great design before the conversation began
Fear of loss work — addressing the specific anxiety that a rate increase would empty her pipeline
Rate increase strategy — a phased approach to transitioning existing clients and onboarding new ones at the new rate
RESULT
The result
Claire raised her rates by 60% across all new projects.
She didn't lose a single existing client. Her conversion rate on new proposals actually improved — because clients who weren't serious about investment self-selected out before the conversation even started.
In the first quarter after the change, Claire had her highest-revenue period ever. She was working with fewer clients, on larger projects, with better creative freedom. And she stopped apologising in proposals.
"I had a great business but no confidence to charge what I was worth. Sophia gave me the strategy and the courage. I raised my rates by 60% and didn't lose a single client."
— Claire Fontaine, Founder, Fontaine Interiors
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When pricing and content finally speak the same language, results follow. Contact me today for a free consultation and let's discuss your business.
SOPHIA RENEE
Business Coach